I have known my mother all my life so, at this point, I should not be surprised by anything she does. Yet, just about every time we spend time together, which is nowhere near as much as I would like, she tends to both surprise and impress me. This time it was as we were driving her to our home from the airport. She had been visiting my brother and was now chatting on the phone with a college friend of hers who lives in Connecticut. We overheard her congratulate him on his new job. “I saw the news on LinkedIn,” she explained to him. LinkedIn! I knew my mother had a LinkedIn profile but I had no idea that my mother actually used LinkedIn. After she got off the phone we quizzed her about her LinkedIn use and discovered that she is quite active in social media. It got me thinking about a piece I wrote on social media: Use Social Media, Don’t Let It Use You.
My mother is an amazing example of this maxim and she did not even need an AICPA Forensic and Valuation Services conference to understand the power and usefulness of social media. My mother is active on LinkedIn and on Facebook, making checking on these sites part of her daily routine. She has perfected her routine so that social media does not become a time suck. She is in and out before we realize it and yet, she comes away with knowledge about what her connections are up to and she has also interacted with several people in her network. Often, she uses YouTube to learn more about taking care of her orchids, a big passion of hers. I have heard my mother recommend that others seek information from various social media sources, telling them how helpful those resources have been for her. Taking her own advice, while she was visiting with us, she created a profile on Pinterest to help easily expand her access to knitting and crochet projects, she explored Instagram and became curious about Twitter.
What makes her embrace of social media all the more surprising, for me, is that, for the last ten years, my mother is a farmer who lives just outside Gweru, the fifth largest city in Zimbabwe. Because she is out of the city, her access to fast and reliable internet can be challenging. In addition to this. my mother tended to use her computer as a fancy calculator and word processor. Now she uses Dropbox to store her large files in an easily accessible space and shares files quickly and efficiently, like a pro. When she sees someone using social media in a way she has not yet discovered, she asks questions, takes instructions and uses what she has learned. She has told me that she used to be afraid that something would go wrong and that she might break something by pressing the incorrect button. However, she has now found that it is sometimes fun to mess up and it is simpler than she imagined to rectify an error. An added bonus is that, at times, messing up can help her find a new and improved way to use social media.
During her visit, my mother would start many stories with the words, “in my time”. She would exclaim about how things have changed and, though she had happy memories about those days, she was also always willing to have new experiences. “I used to think, what can the internet and all this technology really do for me at this point,” she told me, “but now I see that there are so many things I can do better and faster and more easily. I can find so many things and I can learn about anything!” My mother has inspired me to continue my explorations in social media, while keeping in mind the first rule of social media, “don’ t say anything you wouldn’t say to your mother” because, in my case, my mother may very well be taking note. We are both seeing that this too is our time and we are making the most of it.